Grainne Fitzsimons

Institution Duke University Current Position Associate Professor of Management and Psychology Highest Degree Ph.D. in Psychology from New York University, 2004 Research Interests Interpersonal Processes Motivation/Goal Setting Social Cognition Courses Taught Interpersonal Relationships Negotiations Social Cognition   Grainne Fitzsimons Fuqua School of Business Duke University 100 Fuqua Drive, Box 90120 Durham, North Carolina 27708 United States Home Page Work: (919) 660-7886 Home: (919) 660-8037 My research centers on self-regulation, the pursuit of important goals and motives (like achievement, health, and romantic goals) in everyday life, and on how self-regulatory processes can shape subjective experience. Most of my work examines the role of these self-regulatory processes within the context of interpersonal relationships, such as those with family members, friends, and romantic partners. For example, I am interested in how people's relationships affect their ability to achieve goals, and in how their goal pursuits affect the quality of their interpersonal relationships. Journal Articles: Berger, J. M., & Fitzsimons, G. M. (2008). Why coastal dwellers may prefer Tide: The effects of indirect environmental cues on evaluation and choice. Journal of Marketing Research, 45, 1-14. Cavallo, J. C., Fitzsimons, G.M., & Holmes, J. G. (2010). When self-protection overreaches: Relationship-specific threat activates domain-general avoidance motivation. Journal of Experimental Social Psychology, 48, 1-8. Cavallo, J. C., Fitzsimons, G. M., & Holmes, J. G. (2009). Taking chances in the face of threat: Romantic risk regulation and approach motivation. Personality and Social Psychology Bulletin, 35, 737-751. Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different.” Journal of Consumer Research, 35, 21-35. Fitzsimons, G. M., & Finkel, E. J. (2010). Interpersonal influences on self-regulation. Current Directions in Psychological Science, 19, 101-105. Fitzsimons, G. M., & Fishbach, A. (2010). Shifting closeness: Interpersonal effects of personal goal progress. Journal of Personality and Social Psychology, 98, 535-549. Fitzsimons, G. M. & Shah, J. (2008). How goal instrumentality shapes relationship evaluations. Journal of Personality & Social Psychology, 95, 319-337. Fitzsimons, G. M., & Shah, J. Y. (2009). Confusing one instrumental other for another: Goal effects on social categorization. Psychological Science, 20, 1468-1472.

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